Steve Gustavson

Steve is Adobe’s Chief Creative Director and leads Adobe Studio — Adobe’s in-house creative agency as well as their Experience Media team. He leads a team of creative directors, art directors, designers, writers, producers, editors, and media planners and strategist who drive creative strategy, media strategy, editorial, and production for enterprise marketing campaigns and experiences at Adobe. He also frequently speaks and writes on becoming a design-led business as well as the solution to content velocity.


Why I am judging the awards..."I’ve spent the lion’s share of my career in the B2B marketing space, and in-house at big tech brands so I’m deeply immersed in the complexity it takes to make great creative work — from advertising down to demand generation. While I’m a consumer and love consumer products, I know that B2B marketing is exponentially more difficult, which also presents challenge for immense creativity in how you do marketing and create content. I’m looking for B2B campaigns that go beyond the expected — looking for insights into audiences, innovative ways and mediums to tell stories, new ways of using celebrity endorsement, and anything that stands out. There is so much opportunity to do so!"