Jada Balster
As Vice President of Marketing for Workfront, Jada leads a world-class marketing organisation focused on demand generation, thought leadership, customer advocacy, and developing the Workfront brand in EMEA.
Jada is a respected marketing, leadership and work management thought-leader who has featured in The Telegraph, City AM, The Drum, Marketing Magazine, B2B Marketing, and Management Today. She is a regular speaker at industry events including Festival of Marketing, B2B Ignite, Marketing Week Live, SalesHacker, Saastock and Leap Europe.
Jada brings with her 15 years of marketing and leadership experience. Prior to Workfront, she led the EMEA Marketing teams at Epicor Software and IHS Markit.
Why I am judging the awards..."I’m delighted to be joining the judging panel for the B2B awards. Having spent my whole career in B2B Marketing, I believe there has never been a more exciting or challenging time form B2B Marketers. Right now, we could all do with some inspiration, and I’m excited to get to see the best of the best in B2B Marketing, and help highlight some of the incredible talent and innovative programmes that we have within our industry."
