Christine Schröder-Schönberg is Head of Global Sponsorships of the Deutsche Post DHL Group.
In her role she is committed to making the DHL Global Partner Program a key platform for the company’s 360-degree marketing and communications activities. Christine’s responsibilities include the development and implementation of the Group’s sponsoring strategy, the progression and management of headquarters’ global partnership portfolio and the amplification of the program through communication and PR measures.
She leads the Global Sponsoring Team in Group Brand Marketing, with five team members leveraging the partner portfolio to emotionalize and profile the DHL brand while differentiating from competitors.
Today the portfolio encompasses 14 world-class partnerships ranging from motorsports and traditional sports, to esports, music, arts, and fashion.
DHL reaches and engages with a global audience, including nearly 8 billion cumulative TV spectators and 630 million fans online. DHL’s family of divisions offers an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With around 360,000 employees in more than 220 countries and territories, DHL connects people and businesses in a secure and reliable way, enabling global trade flows.
Christine is a delegate in the S20 association of German sports sponsors.
Why I am judging the awards....
“Judging these awards is not only about the critique and celebration of innovative and impactful thinking, but also having the opportunity to learn from some of the best minds in our industry.
Great B2B campaigns that move the commercial needle must have simple, yet powerful, messaging and creativity at their heart as much as any other. I’m looking forward to seeing the strategy behind how the entrants communicated their purpose to their audience, how they have leveraged the wider ecosystems at their disposal, and how robustly they measured meeting their original ambitions.”