Looking under your kitchen sink, you’ll see a mass of pipes, valves and connections. And if you look even closer you may spot logos identifying John Guest, Reliance Valves or SharkBite. These brands belong to RWC Group, leading global manufacturers of innovative plumbing fittings.

As their range of products grew, they realised they needed a stronger, integrated, customer connection. And, as cheaper competitors flooded the market, they knew that the branding needed to match the quality of their engineering.

Collaborating with Milestone Creative, RWC embarked on an ambitious rebranding programme that included positioning strategy, brand architecture and the development of an innovative identity design system. The rebrand was rolled out across the business, from product packaging to events, websites, vehicle liveries, signage and interiors.

As well as being a catalyst for organisational change, the rebrand has provided the business with a stronger competitive advantage for the future.