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  • Past Awards
    • The Drum B2B Awards 2020
    • The Drum B2B Awards 2019
    • B2B Awards USA 2018
    • Drum B2B Brave Awards USA 2017
  • Past Awards
    • The Drum B2B Awards 2020
    • The Drum B2B Awards 2019
    • B2B Awards USA 2018
    • Drum B2B Brave Awards USA 2017

Smarts: Taste of the Future
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Images

a_taste_of_the_future_1_1.jpg

Category

Best PR Campaign

Agency

Smarts

Client

Diageo World Class

Description

Bartenders are a key B2B audience for drinks companies - research shows many consumers don’t know what to drink when entering a bar, and look to their bartender for a recommendation.

Diageo Reserve, the luxury portfolio of the world's leading premium drinks company, launched Taste of the Future at the world's biggest bartending competition, World Class, as a way to showcase its innovation credentials to this key audience.

The campaign delivered unprecedented reach, engagement and media coverage but importantly also delivered long-term B2B affinity and behavioural change, too.

Problem Solved.

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© Carnyx Group Ltd 2023 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.