Up-and-coming digital ride-hailing platform Karhoo came to Digital Radish looking to raise awareness among the world’s biggest online travel agents. They needed to bypass gatekeepers, gaining access to key decision-makers and urging them into considering a partnership, all without much budget to play with.
So we hooked them up with a passport. Featuring bespoke online content, this personalised ABM campaign targeted key decision-makers at 10 hand-picked OTAs – those influential brands we knew would set the trend for the rest of the industry, helping our budget go further. By serving them with Karhoo’s ‘passports to success’; bespoke, personalised guides for reaching their organisation’s 3 key business goals in 2020, we sent a clear message from Karhoo: we know where you want to go, and we can take you there.
And it delivered, achieving meetings with world-renowned online travel agents (OTAs), including Hostelworld and HRS, and a 40% opportunity conversion rate.